Executive Summary

 

Chapter 1 – Introduction

 

Chapter 2 – Trends in co-promotion and co-marketing dealmaking

 

2.1. Introduction

2.2. Difference between co-promotion and co-marketing deals

2.3. Trends in co-promotion deals since 2012

2.3.1. Co-promotion and co-marketing dealmaking by year, 2012 to 2018

2.3.2. Co-promotion and co-marketing dealmaking by phase of development, 2012 to 2018

2.3.3. Co-promotion and co-marketing dealmaking by industry sector, 2012 to 2018

2.3.4. Co-promotion and co-marketing dealmaking by therapy area, 2012 to 2018

2.3.5. Co-promotion and co-marketing dealmaking by technology type, 2012 to 2018

2.3.6. Co-promotion and co-marketing dealmaking by most active company, 2012 to 2018

2.4. When co-marketing can be useful

2.5. When co-marketing is the only option

2.6. Pure deals and multi-component deals

2.6.1. Attributes of pure co-promotion deals

2.6.2. Attributes of co-promotion in multi-component deals

2.7. Reasons for including co-promotion options in a deal

2.8. Uptake of co-promotion rights

2.9. Co-promotion rights as bargaining chips

2.10. Aligning partners to make the co-promote work

2.11. The future of co-promotion as part of multicomponent deals

 

Chapter 3 – Overview of co-promotion deal structure

 

3.1. Introduction

3.2. Pure versus multi-component co-promotion deals

3.3. Pure co-promotion agreement structure

3.3.1. Example co-promotion agreements

3.3.1.a. Case study 1: Allergan – MAP Pharmaceuticals

3.3.1.b. Case study 2: Genzyme – Veracyte

3.4. Co-promotion rights as part of a wider alliance agreement

3.4.1. Example co-promotion option clauses

3.4.1.a. Case study 3: Takeda Pharmaceutical– Orexigen Therapeutics

3.4.1.b. Case study 4: Celgene – Acceleron Pharma

3.4.2. Example co-promotion right clauses

3.4.2.a. Case study 5: Takeda – Orexigen

3.4.2.b. Case study 6: Abbvie – Receptos

3.5. Embedded co-promotion rights enabling third party engagement

3.5.1. Example co-promotion clauses enabling third party engagement

3.5.1.a. Case study 7: Astellas – Ambit Biosciences

 

Chapter 4 – Overview of co-marketing deal structure

 

4.1. Introduction

4.2. Co-marketing agreement structure

4.2.1. Example co-marketing agreements

4.2.1.a. Case study 8: AstraZeneca –Ironwood Pharmaceuticals

4.3. Co-marketing rights as part of a wider alliance agreement

4.3.1. Example co-marketing right clauses

4.3.1.a. Case study 9: Lundbeck – Myriad Genetics

 

Chapter 5 – Leading co-promotion and co-marketing deals

 

5.1. Introduction

5.2. Top co-promotion and co-marketing deals by value

 

Chapter 6 – Top 50 most active co-promotion and co-marketing dealmakers

 

6.1. Introduction

6.2. Top 50 most active co-promotion and co-marketing dealmakers

 

Chapter 7 – Co-promotion and co-marketing agreement contracts directory 2012- 2018

 

7.1. Introduction

7.2. Co-promotion and co-marketing deals with contracts 2012 to 2018

 

Appendices

 

Appendix 1 – Co-promotion and co-marketing deals by company A-Z

Appendix 2 – Co-promotion and co-marketing deals by stage of development

Appendix 3 – Co-promotion and co-marketing deals by deal type

Appendix 4 – Co-promotion and co-marketing deals by therapy area

Appendix 5 – Co-promotion and co-marketing deals by technology type

Appendix 6 –Deal type definitions

 

About Wildwood Ventures

 

Current Partnering

Current Agreements      

Recent report titles from Current Partnering

 

TABLE OF FIGURES

 

Figure 1: Definition of co-promotion and co-marketing

Figure 2: Trends in co-promotion and co-marketing deal announcements, 2012 to 2018

Figure 3: Co-promotion and co-marketing deals signed at each phase of development, 2012 to 2018

Figure 4: Co-promotion and co-marketing deals by industry sector, 2012 to 2018

Figure 5: Co-promotion and co-marketing deals by therapy area, 2012 to 2018

Figure 6: Co-promotion and co-marketing deals by technology type, 2012 to 2018

Figure 7: Top 50 most active co-promotion and co-marketing dealmakers, 2012 to 2018

Figure 8: Situations where co-marketing can prove useful

Figure 9: Key components of a pure co-promotion deal

Figure 10: Key components of a multi-component co-promotion deal

Figure 11: Example deals where co-promotion options have been actively exercised, since 2000

Figure 12: Issues in implementing co-promotion agreements

Figure 13: Co-promotion agreements – what should a contract include?

Figure 14: Components of the co-promotion deal structure

Figure 15: Components of the co-marketing deal structure

Figure 16: Top co-promotion and co-marketing deals by value since 2012

Figure 17: Most active co-promotion and co-marketing dealmakers 2012 to 2018