Can Big Data & analytics make the dream of patient-centric Pharma a reality?
Get a guided tour of the Big Data landscape for Pharma, find out why it’s so difficult to extract actionable information, learn how to engage patients and payers, and understand the growing pains you’ll face as you transition to a data-driven culture.
With Big Data and analytics, Pharma can finally map the patient journey—developing better, more targeted treatments by knowing when and how to get involved. But companies without the skills to harness Big Data face a steep learning curve.
This timely report brings you up to speed with case studies, best practices, and insight from 12 data and analytics experts. Required reading for Pharma companies.
“With the advent of Big Data… we're able to glean insights from hundreds of thousands and sometimes millions of patients to understand what's really going on in terms of patient care…”
- Priya Sapra, Chief Product Officer, SHYFT Analytics