"The challenge is that the pharmaceutical companies think they know what we want. They think they can produce what we want and that we'll use whatever they give us. Unfortunately, they're spending time and budget dollars on materials and services we don't always find useful."
Medical director of a US managed care organisation
"There are a number of different types of value-added services, but the ones that are most prevalent now are IT-related, for example wearables, apps or software to manage patients. The most advanced projects we've worked on are in the managed care area. I think that the ones that are more helpful are those that target patients, for example looking at behaviour change."Oriol Solà-Morales
"Ideally the best value-added services focus on a disease area rather than just a specific product. It causes us problems if you've got five different apps from five different pharmaceutical companies for the same disease area, just depending which product they're taking."
CCG commissioner in England
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